Managed Pay Per Click Campaigns

To be successful in the Internet, it is not simply enough to have a great looking Website developed. It is on how to promote your new Website effectively by utilizing Search Engine Marketing and Search Engine Optimization. Short Term solutions like Pay Per Click should be followed by mid- and long-term SEO.

Search Engine Marketing (SEM)Search Engine Optimization (SEO)Web-DesignWeb-DevelopmentPay Per Click Campaigns

You have your expertise and we have ours. We do not expect you do know in detail about the insights of SEO, Search Engine Marketing and all the disciplines. That is why we created this section for you. We want to transfer some SEO and SEM knowledge to you in an easy to understand way. And after all we want you to say: Now I understand what is involved in SEO, SEM and Website Development.

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A well managed Pay Per Click Campaign is the Guarantor for fastest Search Engine Visibility and Customer-Traffic-Generation. That is why we offer Pay Per Click Campaigns (PPC) either as part of the total Search Engine Strategy or as a standalone package. The Target of Pay Per Click is:

1. Get as many relevant and market-targeted PPC AD-Impressions in the major search engines as possible.

2. Get the highest possible market-targeted Pay Per Click Through-Rate to the company’s website.

The Success of managed Pay Per Click Campaigns depend on preparation and continues adjustments. Before Pay Per Click Campaigns start, we analyze:

1. The regional Market.

2. Appropriate keywords and “niche” keyword phrases.

3. Weight & impact of keywords that are to be used within Pay Per Click Campaigns.

4. Impact of advertising text of the PPC Ad.

5. Keyword/Ad-text.

6. Leveling of incorporated Pay Per Click Ad-networks.

Once a Pay Per Click campaign goes online, we start monitoring the visibility and the click-through rate. Not only is the number of the clicks important, it is also vital to maximize the visibility/Pay Per Click-through ratio. This means how often does a targeted prospect see the PPC ad before he clicks on it.

Our managed PPC incorporate important tasks on a daily basis. This is all included in the Pay Per Click package:

• Keyword identification.

• Keyword Phrase analysis.

• Keyword / - Phrase priority analysis (order by weight, monthly search, biggest assumable impact).

• Local Pay Per Click Ad-placement by defined target-market.

• Creation of variations of PPC Ads.

• Pay Per Click Management and daily success watch.

• Frequent Reporting (statistics/updates) on the success of the Pay Per Click Campaigns.

Pay Per Click Campaigns can be a great influencer to your success. However, it is not just running a Pay Per Click Campaign. It is how a PPC is planned, utilized and managed to achieve the highest possible success rate.